Little Cigar and Cigarillo Warnings to Reduce Tobacco-Related Cancers and Disease - Eye Tracking

Launched by UNC LINEBERGER COMPREHENSIVE CANCER CENTER · Aug 6, 2024

Keywords

ClinConnect Summary

This clinical trial is studying how changing the packaging of little cigars and cigarillos (LCCs) affects people's attention and feelings about health warnings. Researchers want to see if removing flavor descriptions, like "Sweet," from the packaging makes a difference in how people react to the warnings when they look at the products. They will use special equipment to track where participants look and measure their responses to different types of warnings, such as pictures versus text.

To participate in this study, you need to be over 21 years old, a current user of little cigars or cigarillos, and able to visit the study location in Chapel Hill/Carrboro, NC. You should also speak English and not have any eye conditions that could interfere with the eye tracking process. If you decide to join, you can expect to look at various product packages while your eye movements and reactions are recorded. This research aims to understand better how packaging affects tobacco use and could help develop more effective health warnings in the future.

Gender

ALL

Eligibility criteria

• • Participants will be recruited through flyers, emails, and recruitment websites to identify potentially eligible participants local to our study location (Chapel Hill/Carrboro, NC)
• Inclusion Criteria:
• • Over 21 years old
• • Pass quality/bot screening (will answer honestly, captcha, simple math question)
• • Speak English
• • Current every day or some day users of LCC products
• • Able to come to an appointment in NC triangle area
• • Do not have any eye conditions that prevent them from being eye tracked (e.g., glaucoma, lazy eye, bifocals)
• Exclusion Criteria:
• • Under 21 years old
• • Do not speak English
• • Unable to pass quality/bot screening
• • Unable to come to an appointment
• • Eye conditions that prevent eye tracking (e.g., glaucoma, lazy eye, bifocals)