Impact Evaluation of GAIN Egg Campaign in Two Nigerian States

Launched by UNIVERSITY OF SOUTH CAROLINA · Jun 15, 2021

Keywords

ClinConnect Summary

The Global Alliance for Improved Nutrition (GAIN) seeks to improve dietary quality among children under-five years of age in Kaduna by increasing the demand for eggs through above-the-line and below-the-line behavior change interventions incorporating mass media, social media, and point-of-sale (POS) marketing. Above-the-line (ATL) interventions include television, radio, celebrity ambassadors and out-of-home (OOH) advertising (e.g., billboards). Below-the-line interventions (BTL) include interpersonal communication (IPC) activation, trade promotions, point-of-sale materials, food demonstra...

Gender

ALL

Eligibility criteria

• Inclusion Criteria:
• • Living in the project areas
• Exclusion Criteria:
• • Vulnerable families (i.e., families headed by children, homeless families living on the street in the community, families with a severely mentally unstable head of household)