Oral Nicotine Pouch Marketing Features Influence on Perceptions

Launched by JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC HEALTH · Sep 18, 2024

Keywords

ClinConnect Summary

This clinical trial is looking at how different marketing features of oral nicotine pouches affect how people perceive these products. The goal is to understand if the way these pouches are advertised makes a difference in how they are viewed by potential users. The study is not yet recruiting participants, but when it does, it will involve both youth and adults.

To be eligible for this study, you must live in the U.S. If you are under 21, you should have never used nicotine pouches before. For adults, you need to have smoked at least 100 cigarettes in your lifetime and currently smoke some or all days, but you should not regularly use or have used nicotine pouches in the last month. Participants can expect to provide their opinions on different marketing features, which can help researchers learn more about tobacco use and product perceptions.

Gender

ALL

Eligibility criteria

• Inclusion Criteria:
• • Live in the US
• • For youth age \<21: Never used any nicotine pouch
• • For adults: Smoked greater than or equal to 100 cigarettes in during lifetime
• • For adults: Currently smoke some or all days
• • For adults: No regular use of oral nicotine pouches
• • For adults: No past 30-day pouch use
• Exclusion Criteria:
• • Do not live in the US
• • For youth age \<21: Ever used nicotine pouches
• • For youth age \<21: Greater than or equal to 100 lifetime uses of any other nicotine or tobacco product
• • For adults: Smoked \<100 cigarettes in life
• • For adults: Does not currently smoke some or all days
• • For adults: Regular use of oral nicotine pouches
• • For adults: Past 30-day pouch use