Recruiting Healthcare Workers on the International Labor Market: A Megastudy

Launched by UNIVERSITY OF AARHUS · Jan 20, 2025

Keywords

ClinConnect Summary

This clinical trial is focused on finding effective ways to attract nurses and nursing assistants from other European countries to work in Denmark's public healthcare system. With a growing demand for nursing staff, the researchers aim to understand how different recruitment messages can motivate potential employees to respond to job offers. They will communicate with over 110,000 individuals through social media, sending various types of messages that highlight the benefits of working in Denmark's healthcare sector.

To participate in this study, individuals must be from one of the 26 European Union countries, Norway, or Switzerland, and have less than 10 years of work experience in nursing or related job titles. Participants will receive different recruitment messages and will be asked to engage with them, which may involve accepting or declining the invitation, responding, or signing up for job updates. This trial is important because it aims to improve recruitment strategies, making it easier for healthcare organizations to fill critical nursing positions.

Gender

ALL

Eligibility criteria

• We define inclusion/exclusion criteria as follows:
• • Their current/primary country/location listed on the public profile corresponds to any of the 26 European Union countries (all European Union member states except Denmark), as well as Norway and Switzerland.
• • They have fewer than 10 years of work experience if their profile includes job entries with corresponding start and end dates. Profiles without job dates (preventing calculation of total experience) or with no listed work experience will also be included in the sample.
• • Their public profile includes any of the following terms in their job titles, either as full terms or partial matches, in English or any local language: "Nurse", "Nursing Assistant", "Registered Nurse", "Intensive Care Nurse", "Emergency Room Nurse", "Surgical Nurse", "Travel Nurse", "Nurse Practitioner", or "Nursing Student" Additionally, their education section lists any of these terms, either as full terms or partial matches: "Nurse", "Nursing", "Registered Nursing/Registered Nurse" or "Nursing Science". We exclude job titles that indicate roles outside the scope of our interest. Examples include: "Midwife", "Dental nurse", "Veterinary nurse", "Occupational health/company nurse", "Cosmetology nurse", "Military/Fire nurse", "Retired nurse", "Nurse consultant/advisor", and "Nurse teacher/professor". In addition, we drop any positions or education records where the job/degree title appears 5 or fewer times in the sample.
• • Individuals with five or more connections on their LinkedIn profile.
• • Individuals with an active profile (i.e. a profile that has been updated) in 2024.