Interventions to Decrease Health Information Avoidance

Launched by STATE UNIVERSITY OF NEW YORK AT BUFFALO · May 12, 2025

Keywords

ClinConnect Summary

This clinical trial is studying how to help people who avoid health information, specifically about colorectal cancer screening. The researchers want to find out if a special video can encourage people to get screened for colorectal cancer, especially those who usually steer clear of such messages. They will compare this video to a different one that doesn’t focus on colorectal cancer to see which one better motivates people to consider screening.

To be part of this trial, you need to be between 45 and 75 years old, have never been diagnosed with colorectal cancer, and not be following the recommended guidelines for screening. The goal is to include people who tend to avoid information about colorectal cancer. If you participate, you can expect to watch one of the two videos and share your thoughts on whether it makes you more likely to get screened. This trial is important because finding effective ways to communicate health information can help save lives by encouraging screenings that many people might otherwise overlook.

Gender

ALL

Eligibility criteria

• Inclusion Criteria:
• • between the ages of 45 and 75 years
• • never diagnosed with colorectal cancer
• • non-adherent to colorectal cancer screening guidelines
• • half will have a score at or greater than the mid-point on the colorectal cancer information avoidance scale (≥2.5) on the pre-screening survey such that half of the sample are people who tend to avoid colorectal cancer information
• Exclusion Criteria:
• • not between the ages of 45 and 75 years
• • have been diagnosed with colorectal cancer
• • adherent to colorectal cancer screening guidelines