Assessing the Feasibility of Multimedia Interventions to Reduce Blood Pressure in Marginalized Hypertensive Communities of Karachi, Pakistan

Launched by SINA HEALTH EDUCATION AND WELFARE TRUST · Aug 12, 2025

Keywords

ClinConnect Summary

This clinical trial is exploring whether using easy-to-understand videos and picture-based materials can help people with high blood pressure (hypertension) in underserved communities of Karachi, Pakistan. The goal is to teach and encourage patients to take better care of themselves and manage their blood pressure more effectively, especially in areas where many people may not be able to read well. The study uses a special approach called the I-Change Model, which focuses on raising awareness and supporting healthy habits through simple, visual tools.

People who might join this study are adults between 21 and 70 years old who have been recently diagnosed with high blood pressure and are registered at one of eight selected healthcare clinics in Karachi’s slums. Participants need to be taking blood pressure medicine, able to attend regular clinic visits, and understand one of five local languages (Urdu, Sindhi, Balochi, Pashto, or Punjabi). Pregnant women, those with very high blood pressure readings, or people with certain health conditions or disabilities that make watching videos or communicating difficult cannot participate. If you join, you can expect to receive educational videos and pictures designed to help you learn how to better manage your blood pressure and improve your health.

Gender

ALL

Eligibility criteria

• Inclusion Criteria:
• • Participants will be hypertension patients with an active primary healthcare clinic registration from eight chosen clinics situated in Karachi, Pakistan's slums.
• • Anyone between the ages of 21 and 70 who has been diagnosed with hypertension at one of SINA's participating clinics in the last 30 days is eligible to participate.
• • Participants will be required to take medicine to control their blood pressure,
• • sign an informed consent form,
• • attend primary healthcare clinic on a regular basis, and
• • have proficiency in five local languages: Urdu, Sindhi, Balochi, Pashto, or Punjabi.
• Exclusion Criteria:
• • a patient's pregnancy or lactation status, a history of cancer that may necessitate medication changes,
• • a blood pressure reading greater than 220/120 mmHg,
• • a disability that prevents the patient from reading, writing, communicating, or watching television, and participation in any other study.